Yves Smit

Background

About Yves Smit

I don’t believe in “business as usual.” I believe in shaking things up, building trust that lasts, and turning sustainability into a winning advantage — both for MCC, the world’s largest premium label solutions provider, and for the global FMCG brands we serve globally and here at MCC Benelux With 25+ years in packaging and labeling, I’ve built my career around driving growth where strategy meets creativity, and sustainability meets sales. At MCC, I partner with some of the biggest international brands to deliver world-class customer service, breakthrough innovation, consistent quality, and ambitious sustainability commitments. From negotiating global agreements to coordinating cross-border projects and guiding R&D, I thrive on turning complexity into clarity and big goals into real results. Proud moments? Leading initiatives that helped MCC become the first label converter to have carbon targets validated by SBTi, embedding Labeled with Care as part of our brand identity, and contributing to industry recognition like the TLMI Calvin S. Frost Elevation Award for Environmental Leadership. These aren’t just milestones — they’re proof of what’s possible when business, sustainability, and people leadership align. My style? Sales-driven yet authentic. Strategic yet playful. I lead like a coach, build partnerships with charisma, and believe the best results come when work is both impactful and fun. MCC Global Strengths: Premium labeling | Sustainability leadership | Innovation powerhouse | Partner to the world’s top FMCG brands My Strengths: Strategic | Creative | Goal-obsessed | 100% committed yves.smit@mcclabel.com |+31 627368172