Yvette Rossouw
Creative Lead Old Khaki (Marketing Department) at Cape Union Mart Group
Based in City of Cape Town, South Africa
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Seniority
Other
Department
Other
Location
City of Cape Town
Industry
Retail
Company size
2.5K
Contact information
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y•••••••@capeunionmart.co.za
Phone
5 credits+27 ••• •••• ••••
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Background
About Yvette Rossouw
Over fifteen years of agency and in-house creative and strategic expertise, as well as seven years’ management experience • Worked on more than 100+ brands across wide range of industries • Proven record of driving sales and conversions, like R26 million in bedding sales in a week for homechoice, 2.5 million visits to Cashbuild’s website, 280% increase in PEP’s basket size and nearly R1 million in sales in a weekend for PEP concept store opening • Extensive retail, above-the-line and digital expertise (from TV, print and radio to in-store, email, catalogues, e-commerce, sales page optimisation and social media)
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