Zac Greiwe

Background

About Zac Greiwe

My passion lies in understanding the underlying details of any ecosystem or process I am involved in, and translating them into actionable insights and solutions for my clients and partners. I have a strong technical background, from coding to consulting to sales, that allows me to communicate effectively with the most technical data architects to the C-level executives. I have also been instrumental in developing and implementing innovative methodologies and systems, such as the incremental reporting methodology (iROAS) and third-party ad trafficking tagging systems, to enhance analytical capabilities and compliance. Most recently, I ran the Kroger M&A from a global financial recovery, contract compliance and best-in-class S2P analytics platform and solutions to promote efficiency, trust, and business growth. I currently work as the Director of Strategic Partnerships at Claritas, providing world class data segmentation, measurement solutions and AI Optimization.