Zach Spedden

Background

About Zach Spedden

Managing editor with experience in sports reporting and marketing. Have interviewed high-ranking sports executives, officials, and players for original features, as well as compiled countdowns and summaries of major stories around baseball and sports business. Worked with editors and fellow writers to plan content across websites, and have assisted in the development of a website style guide. Edited and researched content to assist colleagues in the composition of their features. Simultaneously pushed stories through multiple social media channels, including Facebook, Google+, Instagram, Twitter, Vimeo, and YouTube. Also developed email campaigns through Mailchimp and Constant Contact to create continual engagement and build audience size. Crafted social media campaigns to promote organizational causes and editorial content. Subsequently tracked and analyzed metrics across platforms, using the data to make informed decisions about the next steps. Shared ideas with colleagues and worked to blend ideas on social media strategy. Obtained a post-graduate degree that covers several areas of online media, including content production, collaborative calendar planning, and communications research, as well as group projects in app planning, marketing strategy, and network analysis. Learned the application of online marketing tools such as AdWords, and how to manage content in Hootsuite. Completed projects that tracked and analyzed trends within specific social networks, drawing conclusions about their long-term viability and how to best promote materials on the site. Additionally, worked as a videographer for a Major League Baseball team for five seasons. Gained experienced in editing and uploading video to meet the needs of the team’s coaching staff, as well as several other departments within the organization. Continue to shoot and edit video as a freelance writer.