Zahra S.

Director at Loyalist Public Affairs

Based in Toronto, Canada

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Seniority

Director

Department

General Business & Management

Location

Toronto

Industry

Government Relations Services

Company size

8

Contact information

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Email

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z•••••••@loyalistpublicaffairs.ca

Phone

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Background

About Zahra S.

A seasoned communication and public affairs strategist with extensive experience in developing comprehensive communication and government relation plans for C-suite level executives of multi-national companies.I focus on merging strategic communication with genuine stakeholder relationships that builds a lasting social capital, guided by data and a deep understanding of corporate and global contexts. My approach prioritizes clear, impactful communication, aligned with business goals, while staying adaptable to the evolving market landscape. I believe in the power of strategic foresight, enriched by immersion in digital innovation, with an added personal touch to deliver not just results but sustainable growth and meaningful interactions.Key Achievements:Strategic Development and Execution: Successfully supported and developed the executive communications strategy in harmony with the overarching Corporate Strategy. Played a pivotal role in creating and implementing strategic plans for the company’s senior management, aimed at maximizing speaking opportunities, media interviews, panels, community engagements, and advocacy activities.Stakeholder Engagement: Developed and managed key executive stakeholder analysis and mapping for national and global markets and audiences, ensuring tailored and effective communication strategies. Community Engagement: Leveraged in-depth knowledge of nuanced, cross-cultural strategies to initiate and direct local community engagement campaigns within multi-lingual settings. Employed sophisticated cross-cultural engagement tactics to foster a focused and effective relationship with target communities.Event and Conference Management: Orchestrated and contributed to numerous high-impact events, conferences, and speaking engagements for executives to boost visibility and showcase organization's leadership. Management and Benchmarking: Effectively managed wider senior management strategies to amplify the impact, reach, and presence of mid-level executives. Conducted comprehensive benchmarks of executive communications activities against IOCs and peer organizations, driving continuous improvement and innovation.Featured on: CBC, The Daily Beast, France 24, The Hill Times, and TVO

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