Zeeshanali Ruby

Background

About Zeeshanali Ruby

Driving the video and organic growth charter at Upstox. Helped engineer a positive work culture & build brands in the Entertainment, Tech, Finance, and FMCG sectors @ Schbang. Empowered TV & Punjabi Public Figures and Superstars to create thumbstopping IPs on Facebook and Instagram with Meta APAC. Conceptualized and directed India's first rap anthem crowdsourced by the people, of the people, for MTV Hustle - The Swagtantra Anthem. Have also led R&D, as well as production on the MTV LIVE Auditions IPs, allowing the brand to live stream interactive experiences across digital platforms right from the contestants & celebrities' own homes. Executed the Content & ORM Strategy for Whisper's #TouchThePickle Movement which won a Kyoorius Design Yatra Blue Elephant Award Helped Conceptualize and Execute the FIAT Abarth 500 360 degree Launch which was nominated for the Best Integrated Campaign at GoaFest. I'm native to a Digital Environment & have worked in the industry for close to 11 years. With information fighting to make its way into the individual's mind space, a more experiential brand approach is proving to be the need of the hour. Throughout my tenure I've worked with key brands & products to craft disruptive campaigns driven by innovative content formats, technology & content. Prior to working with Schbang & Meta APAC, I've worked across various sectors such as Finance (DBS Bank), Electronics (Philips Televisions), Telecommunications (Vodafone), FemCare (P&G), Education (Symbiosis & VIBGYOR Group of Schools), Automobile (FIAT), Lubricant (MOTUL), Travel (Cox & Kings), Retail (Aldo, Birkenstock), Entertainment (MTV, ALT Balaji, Sony & Star Network) & Luxury (Deccan Odyssey, Platinum Guild of India & World Gold Council) sectors. From brand creation & digital-led amplification to crafting memorable experiences on-ground, my efforts aim to evoke an emotion within my target audience.