Zena Ricks-Smith

Background

About Zena Ricks-Smith

Extensive experience in marketing communications and market strategy. Patient Recruitment/Biopharmaceutical and Healthcare Marketing. A well-rounded skill set that includes Digital Marketing Strategy, Branding/Awareness, Search Engine Marketing (SEM), Online Marketing, Search Engine Optimization (SEO), Copywriting, Audience Research & Analysis, Web Analytics, Media Buying & Planning, Public Affairs, Internal Communications, Social Media, Media Relations, Crisis Communications, Press Releases, Social Marketing, Social Commerce, Mobile Marketing, Podcasting and Creative Layout/Design. Skill set is balanced out by successful work experience in print, online, direct mail, email, creative design and target audience research. Specialties: Patient Recruitment, Patient-Centric, Health care Marketing, Pharmaceutical Marketing, Medicare & Medicaid, Population Heath, Value-Based Care, Accountable Care Organizations, Traditional Marketing, Inbound & Outbound Marketing, Content Development, Email Marketing Campaigns, Pay-Per-Click (PPC), Google Adwords, Google Analytics, Social Media Marketing (Facebook, Twitter, Pinterest, YouTube, Instagram, etc.), Marketing Automation, eBooks, Infographics, Print advertising, Project Management, Clinical Trial Management, Patient Recruitment and Retention, Patient Education, Advertising, Health Care and Pharmaceutical Marketing, Social Media, Search Engine Optimization(SEO), Content Marketing, Strategic Communications, Focus Groups, HIPAA Compliance, Copy Editing, Management, Exhibit & Conference Management, Legal research, Protocol Writing, Risk Evaluation and Mitigation Strategies (REMS).