Zenul Jinwala

Background

About Zenul Jinwala

Great marketing isn't just about clicks and conversions. It’s about people, purpose, and the power of meaningful connections that turn first-time visitors into lifelong customers.As a results-driven, data-driven marketer, I specialize in scaling digital businesses, transforming customer experiences, and delivering measurable growth across B2C, D2C, and marketplaces. I’ve led high-performing cross-functional teams to execute high-impact campaigns, built omnichannel experiences, and implemented innovative strategies that consistently exceed revenue, conversion, and ROI benchmarks.My expertise lies in blending strategic thinking with data, tech, and creativity to unlock revenue growth, customer retention, and operational efficiency. My core strengths are building seamless omnichannel customer journeys, leveraging AI-powered marketing and data analytics to drive personalization, predict buying behavior, and optimize every touchpoint in the digital funnel. From launching e-commerce platforms to orchestrating full-funnel campaigns across search, social, email, and performance media, I’ve helped brands unlock new revenue streams and deepen customer loyalty.I’ve implemented omnichannel marketing strategies for personalized targeting, predictive analytics, and automated workflows that improve efficiency and reduce cost-per-acquisition. I have hands-on experience with CDPs, marketing automation tools, and end-to-end funnel optimization strategies.I thrive at the intersection of marketing, technology, and data. I have helped global brands turn around underperforming channels, launch high-performing campaigns, and integrate AI in their marketing stack. I bring a track record of execution and innovation. I bring strategic foresight, operational excellence, and a relentless focus on growth metrics through innovation- 3x online revenue growth within 24 months via CRO & personalization, automation, audience segmentation, and performance marketing- Improved CAC by 40% and ROAS by 60% through AI-powered customer journey optimization, advanced segmentation, and geo-targeted campaigns - Deployed predictive analytics to forecast consumer demand and personalize communication at scale - Built agile digital teams championing a culture of experimentation and data-led decisions. Led Gen AI initiatives across marketing, e-commerce, and analytics - Developed omnichannel customer journeys integrating email, WhatsApp, push, social, search, and on-site personalizations- Leveraged GA4, CDPs, and Analytics tools for real-time insights and decision-making