Zinaida Babovic

Background

About Zinaida Babovic

Senior Public relations expert with over two decades experience in public and private sectors. Excels in designing public relations and communications strategies aimed at achieving desired business outcomes for the client, guided by the communications based on knowledge, understanding and mutual respect. Stands out in varied and rich experience in the industry and business environment, with the focus on design and supervision of internal and external communications, corporate identity and donations and sponsorship programmes. Successfully led public awareness campaigns and stakeholders’ relationship management in support off the legal-regulatory environment for doing business in Bosnia and Herzegovina. Shared an important role in establishment of broadcasting and self-regulatory institutions and systems in print media, as the first media legal framework of the western-standard practice in the West Balkans, specialized in media relations, crisis communication, and influential public speaking. Gained thorough knowledge and understanding of the political, economy and social fields in BiH and wider region, as well as excellent analytical competencies, stemming from six years long journalism background, practiced in extremely difficult war and post war conditions. Devoted public relations trainer and lecturer, and Member of the European Association of Communications Directors-EACD.