Zoe B.

Background

About Zoe B.

A B2B/ B2C marketing professional with over nine years’ experience working in SaaS, academic publishing, and professional services sectors. Over this time, I have delivered B2B marketing strategies and campaigns that have successfully grown website traffic and generated qualified leads through digital channels, online and offline events, and international B2B conferences. Currently, I’m working as a Senior Marketing Manager at leading a high-performing team of marketers to build brand awareness and adoption of across the global community. Key skills: • B2B lead generation and inbound marketing strategy. • Content Marketing; strategy, creation, and distribution. • Email marketing; content creation, A/B testing, and automation. • Social media marketing: Twitter and LinkedIn. • Google Ads and PPC social media campaign management. • SEO and keyword strategy. • Website management. • Experience using digital platforms; HubSpot Marketing Hub and CRM, Salesforce CRM and Marketing Cloud, and project management software, Jira. • Corporate event and conference planning and execution. • Line management and recruitment experience.