Zoe Lem

Background

About Zoe Lem

Having worked with many start-ups, SME's and global brands Zoe has consulted, mentored and helped brands, designers, organisations to create, develop, grow and gain awareness in the relevant markets. Working on their visual and written assets as well as full branding and marketing. Zoe Lem has spent the last 20 years working as a stylist, mentor, teacher and entrepreneur. Building a reputation across the world for her expertise in fashion, style and ‘shape dressing’. Pioneering the concept of dressing to suit your shape, Zoe was controversially revealed by The Daily Mail in 2006 as the brains behind Trinny and Susannah’s groundbreaking show ‘what not to wear’. Throughout her years working with the stars, As the previous owner of the Vintage and designer Boutique to the stars My Sugarland, Zoe has extensive knowledge of fashion through the ages and a vast archive of items that she has collected. Celebrity – Mylene Klass, Fearne Cotton, Cat Deeley, Sara Cox, Robbie Williams, Ant & Dec, Trinny & Susannah. Television and Radio – What Not To Wear – BBC1, Lorrainne – ITV, The Wright Stuff – Channel 5, The Ultimate Bikini Guide – Channel 4, The One Show – BBC1, The Clothes Show – UKTV Style, Faking It – Channel 4, Aljazeera English, Aljazeera Arabic. Magazines – Elle, Glamour, Stella, The Times, Cosmopolitan, Grazia, FHM. Brands – L’Oreal, Wella, Disney, Sony Ericksson, Scottish Widows, Bupa, Ebay Outlet, Faustino, Special K, Jaguar. Events – The Clothes Show Live, The Vitality Show, The National Wedding Show, Zoe Lem’s Vintage Wedding Fair, Vogue’s Night Out. Corporate – Zoe has worked as a ‘personal style advisor and motivational speaker to some of the world’s largest companies, helping employees get the most from their wardrobes and dress for success. Companies include; Aljazeera, British Telecom, Merill Lynch, Standard Life, Hobbs, Marks & Spencer.