Zoe North

Background

About Zoe North

I specialize in building and executing high-impact long-term digital marketing strategies that drive meaningful growth for B2B Fintech companies. With deep expertise in performance marketing, brand development, and budgeting, I am agile, I innovate, and I prioritize effectively. I’m always testing, and happy to be humbled by data. As the Head of Marketing at Giftbit, I lead a small but talented team and manage a number of agencies to craft campaigns that not only enhance brand visibility but also deliver measurable business outcomes. This year over last year I’m delivering: 60% more site visitors 45% more organization-level leads Improved Google rank by 27+ points - reaching Page 1 I have a proven record of excellent decision making, smart trend watching, and analysis. My long-term vision, authentic messaging, and putting excellent people in the right places deliver undeniable results. My leadership style is inclusive, empowering, and I advocate for my team. I am committed to fostering environments where collaboration, innovation, and growth are the norm. When I'm not traveling for team and industry events I work remotely from the Sunshine Coast of British Columbia in Canada.