Zoe Stuart
Business Manager - Office of the CMO at Natwest Group
Based in Edinburgh, United Kingdom
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Seniority
C-Team
Department
General Business & Management
Location
Edinburgh
Industry
Banking
Company size
44K
Contact information
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z•••••••@natwestgroup.com
Phone
5 credits+44 ••• •••• ••••
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Background
About Zoe Stuart
C-suite influencer, with the ability to challenge and evolve the strategic agenda, driving consistency and effectiveness, building Marketing reputation as a growth vehicle. Award-winning, marketing leader, proven as transformative, innovative and action oriented, delivering double-digit ROI. Achievements: • Marketing Transformation & Org Design – strategic and operational management • 1st position for advertising media visibility versus 6th position for overall expenditure delivering outstanding value for money • Winner, Financial Services Forum, Campaign Effectiveness awards: MyFolio and Unconstrained Investing (+27% AUM) • Winner BT Sport Industry, ‘Partnership of the Year’ award, British & Irish Lions sponsorship (76% ROI) • ATL global brand campaign with coverage in 90 countries, across 30 supporting web sites in 11 languages launched on a single day • Creation of bespoke media first OOH advertising, US networked television coverage and Sky Sports’ broadcast sponsorship SKILLS Advanced Matrix Leadership Marketing Transformation Award-winning Partnership Marketing Global, omni channel campaign creation Governance & Planning Operational effectiveness Organisational design Supplier/Process enhancement
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