Zsofia Szanyi

Background

About Zsofia Szanyi

As the Team Lead Campaign Management at IDnow, I am passionate about generating pipeline and revenue through digital channels and optimizing campaign performance. With over 10 years of experience in the SaaS and telecommunication industry, I have developed a strong expertise in growth marketing, product marketing, and demand generation. In my current role, I lead a team of marketers to create and execute channel strategies for multiple industries across Europe and LATAM, using ABM, GTM, and ROI frameworks. I also test new digital channels, manage the budget, and work closely with senior sales leadership to reach our targets. Previously, I was responsible for the product marketing plan for the DACH region at LinkedIn, where I drove cross-functional collaboration on new product launches, localised global products, and led GTM campaigns in various channels. I am always eager to learn new skills, insights, and best practices to deliver value to my team, my company, and my customers.