Actor Observer

When I was going through college–younger and more reserved and more inclined to lean against the wall at parties than I am now–I became fascinated by the way people behaved. There was so much going on around us that seemed to have so many subtle influences on how we went about our days that, at times, I was overwhelmed. In the bustle of everyday living, it began to feel like I was the only observer paying attention to all the ticks, snap judgments and idiosyncrasies of the actors around me. Of course, this wasn’t true. As it turns out, most people are interested in the way we behave, and most make it a point to discover as much about themselves as possible. Naturally, I made it a point to surround myself by as many personalities as possible, and my love of human behaviour grew quickly from there. It became a drive to discover new ways to observe, break down, and analyse the patterns that define our decisions and make us who we are. That’s why I’m putting my six years of psychology, behavioural economics, and marketing study / work experience into the Actor Observer project. During this time I’ve learnt to distil all the scientific jargon and advertising mumbo jumbo down into something simple and real. And with so much confusion around big data, marketing analytics, social media strategy, and digital reach out there at the moment, I believe that putting the human element back into research is so very necessary. AO Analytics: Providing human truths for behavioural sleuths.