Directory · AU
Market Research in Australia
A register of firms and the professionals working at them in the Market Research sector based in Australia. Browse the public index, then filter or export on Kipplo.
Companies
370 on file
Fiftyfive5, Part Of Accenture Song
Fiftyfive5 We are hiring! We started Fiftyfive5 with a single guiding thought: to see insight deliver growth. We believe that unlocking growth comes from defining the real question, because only then can we be clear on how to solve it, and why solving it represents an opportunity. We use multiple tools, data sets and processes beyond just traditional research to empower us to access sharper, deeper and commercially impactful insights from information. We gauge our success by our client’s growth. We know that insight is not the end point; it is the beginning and that by working in partnership with our clients, we can inspire action and create value. Our capability is broad, aligned to three core areas of client need: 1. IDENTIFY GROWTH STRATEGIES: defining where to play and translating this in to clear direction to access growth opportunities 2. EXECUTE AGAINST GROWTH STRATEGIES: defining and shaping how to win in-market via sharp insight led positioning, innovation and shopper outcomes 3. EVALUATING PERFORMANCE: measuring achievement and empowering course correction across brand, communications, shopper, category and customer experience programmes Fiftyfive5 has offices in Sydney, Melbourne, Auckland and Singapore. Our senior team bring extensive local and international experience, having worked across 50 countries across Asia-Pacific, North and South America, UK, Europe. P.S. Why the name? Call us for a chat or e-mail us for a clue. info@fiftyfive5.com Sydney +61 2 9211 3595 Auckland +64 9 600 Melbourne +61 3 8412 2700 Singapore +65 8722 1373
201 to 500 staff
Roy Morgan
The longest-established social & political market research and public opinion statistics company in Australia. Est in 1941. To download our latest reports: http://store.roymorgan.com
201 to 500 staff
Tkw Research Group
TKW Research Group is Australia's most trusted research data collection and recruitment organisation. Leveraging the latest technology, we specialise in gathering top-tier, in-depth data for market research and stakeholder consultation. Our commitment is to provide our research partners with the most efficient, engaging, and responsible access to respondents. We have built a reputation by consistently delivering data collection and recruitment services on budget, on time, and on spec. Our outsourced data collection model is the go-to choice for numerous leading research providers across Australia. This affordability, paired with our excellence, makes us the preferred partner for many of the top 10 research organisations in Australia. We are gaining international recognition with a growing roster of global clients seeking to tap into the Australian and New Zealand markets. Our clients select TKW Research Group because we are more than just a service provider; we are an innovative hub for market research and data collection solutions. Our dedication to high-quality service and support sets us apart, ensuring your projects reach their full potential.
201 to 500 staff
Sightx
SightX is an effortless all-in-one consumer research platform with automated analysis that also maintains full flexibility, giving researchers and marketers the control they need in set up, analysis, visualization, and insights. We’ve proven the coexistence of contrasting strengths by offering a first-of-its-kind consumer research solution that is both elegantly advanced and masterfully simple. Both researchers and marketers are able to conduct iterative research utilizing our in-depth automated solutions, ensuring you know more about your consumers than they do, ultimately positioning you ahead of the competition, and fueling your organization’s growth. Offering the industry’s first generative AI consumer research consultant, “Ada”, means that access to professional research is made even easier. Considered an extension of your team, Ada will guide your research process from beginning to end, with a critical and best-in-class success team to ensure the success and growth of your business.
11 to 50 staff
Conjointly
Conjointly is an all-in-one survey research platform, with easy-to-use advanced tools and expert support. It gives you access to millions of survey respondents and sophisticated product and pricing research methods. We offer a powerful solution for when you need quick and reliable market research: From exploring new markets to validating your big decisions, you can get the insights you need with a simple platform that encapsulates robust methodologies developed over decades of market research practice. When you need custom research or help with the self-serve tools, our researchers are here to help.
11 to 50 staff
Wallis Social Research
For 30 years, all levels of government have been making great decisions and creating positive impacts on the Australian community, based on research provided by Wallis Social Research. MUTI-MODE SPECIALISTS We remain one of the first and most accomplished multi-mode agencies in the industry. Our expertise with longitudinal studies is well known and only enabled by our continual development of new approaches to engage participants. Our development of interactive reporting and skilled digital data design ensures all audiences can engage with data in the way that works for them. ISO27001 ACCREDITED Wallis understands that data is a valuable resource and ensuring our clients data remains secure and safe is a top priority. It’s for this reason that Wallis has sought and achieved accreditation to the Information Security Management System ISO 27001:2013. This standard provides our research partners with peace of mind that their data is managed in a way that keeps it safe. Few field rooms in Australia meet this standard. AUSTRALIAN OWNED AND OPERATED Wallis was and continues to be Australian and is wholly owned and operated by two directors who work in the business. Focused on ensuring what we promise, we deliver. All our delivery operations are based in Australia. This includes our field services, programming, data storage and project management team. Whatever your research needs might be, the team at Wallis are well-placed to provide you with the research support you need. Find out more at
51 to 200 staff
Csba
CSBA is a 25-year-old customer experience insights agency. We specialise in helping our customers to design better customer experiences, through best practice and specialised CX strategy, research, quality assurance and training.
11 to 50 staff
Cubery
Cubery combines a team of creative effectiveness experts with cutting-edge technology to help marketers, advertisers, and designers bridge the gap between creativity and commercial impact.
11 to 50 staff
Fonto
Fonto’s measures brand level, per capita consumer spending and directly surveys buyers based on their actual transactions. We syndicate monthly market share and customer experience data to help boards, strategists, marketers, and operations teams to make better decisions about their customers.
11 to 50 staff
Market Pulse International
We are a customer experience (CX), insight and activation business. We measure and monitor brands customer experience, and help clients to improve customer satisfaction, build brand loyalty and drive sales conversion. We provide an end-to-end service solution because customer experience is not just about performance measurement. It’s about taking action to consistently improve the way you engage with your customers to gain competitive advantage, reduce costs and grow sales. Our services include: 1. Measuring and monitoring CX performance: mystery shopping, net promoter score (NPS), retail audits, front line staff evaluations. Insights: real time performance reporting, monthly / quarterly summaries, online dashboards, bespoke insight reporting, benchmarking, sales & marketing strategy. Activation: we focus on in-store conversion by providing field marketing, merchandising, promotions, training, acquisition, and brand evangelism.
51 to 200 staff
Octopus Group
Octopus Group is shaking up the online panel industry in Australia, providing better remuneration and higher quality. Our approach to panel management focuses primarily on Octopus Group members. By keeping members engaged and well rewarded they are honest and enthusiastic about giving their opinions. Client confidence is equally important and data collected through Octopus Group provides that confidence. Aggressively priced service: We've redesigned the panel engagement process from the ground up this provides a higher quality service without increases in project costs. Purely a research panel: We follow the AMSRS Code of Professional Behaviour and abide by the Australian Privacy Act, AMSRO Privacy Code and ISO 20252 regulations. Dedicated Customer serviceFast response time. Deal with the same person from quoting to delivery stage: Security: Digital identity rules, mobile number registration, behavioural pattern monitoring and more. Faster turnaround times: Complete surveys faster with a highly engaged panel. Access hard to reach demographics: We have over 150 different data points for our panelists. Fast incidence validation: Ability to poll panelists on your specific requirements. Continually growing panelist profile. To find out more or begin a conversation with us, visit
11 to 50 staff
Quantum Market Research
You’ve found Quantum, a Market Research agency with a finger firmly on the pulse of ever-changing attitudes, behaviours and cultural trends across Australia. Founded in 1969 and based in South Yarra, Melbourne, Australia, we have a diverse portfolio of industries, businesses and government clients. We pride ourselves in knowing how Australians think, but that is only a part of who we are. We know international markets, finance industries, charities, government, big business, small business. We know more than just the what, but also the why.
11 to 50 staff
The Realise Group
The Realise Group, established in provides customer experience measurement solutions throughout Australasia and is a market leader in its field. We provide services to many leading Australian and international brands and specialise in designing tailored programs to meet client specific objectives. Our customised solutions draw from a breadth of experience gained over 25 years of listening to our clients and understanding how their brand promise is being delivered at store level. Each solution is developed with client specific objectives in mind drawing from our extensive knowledge and resources. Tailored solutions for our clients are achieved through the implementation of one or more programs that meet specific objectives. Options include Mystery Shopping Programs, Voice of the Customer Programs, Research Analytics, Net Promoter Score®, Retail Audits, Field Agent® and Competitor Benchmarking. Some of the clients we have worked with include AGL, Ampol, Bupa, Camilla, Country Road, David Jones, Estee Lauder, Hungry Jacks, KFC, King Living, Lovisa, Officeworks, OPSM, Specsavers, Tattersalls, Telstra, Virgin Australia and many others… In addition to our customer experience research services we also specialise in the provision of outsourced customer service staffing solutions, brand activations and product launches through our subsidiary company Realise People Solutions.
11 to 50 staff
Ipsos In Australia
In our world of rapid change, the need for reliable information to make confident decisions has never been greater. At Ipsos we believe our clients need more than a data supplier, they need a partner who can produce accurate and relevant information and turn it into actionable truth. This is why our passionately curious experts not only provide the most precise measurement, but shape it to provide True Understanding of Society, Markets and People. To do this we use the best of science, technology and know-how and apply the principles of security, simplicity, speed and substance to everything we do. So that our clients can act faster, smarter and bolder. Ultimately, success comes down to a simple truth: YOU ACT BETTER WHEN YOU ARE SURE First listed on the Paris Stock Exchange: July 1, Total revenues in 2024: 2,440.8 million euros Presence in 90 markets Full-time employees: ≃ Clients around the world:+ 50 million interviews conducted in 2024, of which 2/3 million online. Find out more about Ipsos at Follow us on X:@Ipsos Follow us on Bluesky:@IpsosGroup
10001+ staff
Amr Australia
AMR (Australian Market Research) was an Australian market research company operating nationally for over 25 years until the brand vanished as part of various mergers and acquisitions in 2018. AMR was founded privately in 1984 and was sold to STW Group in 2007. In 2016, STW Group merged with WPP Global to become WPPAUNZ. AMR was subsequently merged with similarly STW-purchased Colmar Brunton Research in 2018. In 2019 WPPAUNZ sold a majority of Colmar Brunton/AMR along with Kantar and other research assets to Bain Capital.
51 to 200 staff
Capitalis
Capitalis – Results driven Marketing Research Capitalis is a results-driven, full-service marketing research company, experienced in collecting, analysing and interpreting commercial data. Our commercial focus ensures that our work is action-led, bridging the gap between marketing and sales, and driving growth for our clients. We specialise in B2B research and analytics, and have extensive experience throughout the Asia Pacific region and North America. Clients value us for- Providing insights that drive revenue and inform strategy - Understanding our clients’ business and providing pragmatic solutions to their needs - Being a flexible cost-effective extension to their team The services we offer include- Marketing Research – Gathering insight to determine strategy, marketing plans or competitive tactics that places you uniquely and sustainably - Analytics - Sizing or quantifying things such as market opportunity or competitive threat - Commercial Intelligence - Obtaining commercial insight from competitive plans to pure lead generation and prospect qualification supporting your sales efforts All our fieldwork and project management is undertaken in-house, rather than outsourced. This ensures we maintain high quality standards and we maximise the collaboration and insight transfer between our analysts and field researchers.
11 to 50 staff
Elbow Insight And Strategy
We are Elbow. A progressive insight and strategy agency. We’re a new agency, responding to the challenges of a new and exciting healthcare world. Make some room.
1 to 10 staff
Fifth Quadrant
At Fifth Quadrant, we discover what matters tomorrow so our clients can act with confidence today to create a better future for their customers, their people, and their business. By combining innovative methodologies, proven frameworks, and the latest AI-driven tools, we deliver evidence-based outcomes that enable our clients to anticipate change, make smarter decisions, and drive sustainable growth. Creating Tomorrow Today
11 to 50 staff
Focus People - Market Research Recruitment
Focus People is a Market Research Recruitment agency who assist companies with the recruitment of quality respondents, Australia-Wide, for their research projects. We strive to recruit respondents who are totally on spec and on time to your research event. We recruit respondents for: In-depth interviews Focus Groups (Consumer and Business) Product trials/taste testing Accompanied Shops B2B recruitment Children’s groups On-line surveys We also specialise in recruiting respondents from client lists, as well as casting talent for print and TV commercials. To assist you with your research success, we can also arrange the booking of a venue and catering for your Focus Group or interviews. We also arrange the payments of incentives to the respondents and arrange a freelance moderator to assist with your project. All respondents are sent confirmation letters and phoned the night prior to attending to ensure their attendance at the group. We also try to have a back-up respondent in case of last minute cancellations where possible. We have an excellent track record with our respondent participation. We recruit all over Australia with our largest databases in Melbourne, Sydney, Brisbane and Adelaide. We have databases in Regional areas including Ballarat, Bendigo, Shepparton, Latrobe Valley, Albury /Wodonga, Newcastle, Central Coast NSW, Coffs Harbour, Dubbo, Wagga Wagga, Gold Coast, Townsville,Cairns, Rockhampton & many other areas of Australia. We have also recruited respondents in Rural areas in the past. All staff are fully trained to adhere to the AMSRS Code of Professional Behaviour. We are currently working with many advertising agencies, market research companies and directly with marketing and government departments on their research projects. We work with our clients to come up with a screener and a brief to hand to our recruitment team. We believe that great recruitment starts with a clear brief. We would love to assist you with your next research project! Email: info@focuspeople.com.au
11 to 50 staff
Hummingbird Insight
Hummingbird Insight is: Inquisitive. Brave. Innovative. We are a healthcare market research agency determined to do things differently. Hummingbird Insight was born out of our desire for the freedom to challenge, create, and guide - a necessary catalyst to truly great insights that disrupt assumptions and push boundaries within the rules. We're passionate about delivering insight-enabled activation, not merely reporting on the 'status quo'. What this means for you? Sleek, yet profoundly simple insights to take your brand to its fullest potential. Get in touch with us at: nayana@hummingbirdinsight.com.au lisa@hummingbirdinsight.com.au
1 to 10 staff
Market Solutions - Social And Market Researchers
Founded in 1993, Market Solutions has grown into a prominent and well respected market and social research company. Market Solutions is a full service market research provider of substantial proportions. We have all the in house resources required to effectively conduct all facets of the market research process from inception to final outcomes ensuring tight control over all projects. Market Solutions has a reputation for our high quality client services with an emphasis on being accessible, responsive and working with our clients in a partnership arrangement. Flexibility, professionalism and good humour are the hallmarks of our client interactions. Market Solutions has developed long standing relationships. We prefer to work with our clients in a team environment which allows for the development of a greater understanding of our clients’ research needs and how this fits into their business context. The majority of our work is conducted in the public sector for local, state and commonwealth government department and authorities. Key sectors include public transport, energy, water, environment, education, health, weather services, and automotive.
11 to 50 staff
Mcgregor Tan
Established in 1976, McGregor Tan is one of Australia’s most experienced full service social and market research agencies. As Adelaide’s first market research company, we have expanded to operate in all capital cities and regional areas across the country. Our growth is attributed to visionary researchers who combine new and innovative ideas to offer deep insights, actionable solutions and smart communications to our clients. McGregor Tan houses centralised CATI facilities in a fully supervised Adelaide based location which services the entire country with complete quality control built into each stage of fieldwork and data processing. Our focus group room facilities offer the only one-way glass viewing rooms in South Australia, allowing clients to see reactions, body language and product interaction of focus group participants first hand. We work directly with end clients as well as other research companies who make use of our national recruitment services, qualitative and quantitative research services and focus group rooms and facilities. We are accredited to the highest professional industry standards (CIRQ ISO 20252) for the full scope of research and strategy services including customised research for consumer, social and commercial studies, as recognised by the Australian Market and Social Research Society. Specialties: Marketing Research, Social Research, Commercial Studies, Brand Health Monitoring, Marketing Segmentation Studies, Communications and Advertising Concept Testing, Campaign Monitoring, Customer Journey, Customer Satisfaction Surveys, Community Satisfaction Surveys, Perpetual Mapping, Competitor Analysis, Employee Opinion Research, Organisational Research, Product Development Research, Economic Impact Evaluation, Pricing Studies, Trace Catchment Analysis, Feasibility Studies, Omnibus, Room Hire, Focus Groups, Recruitment.
11 to 50 staff
Mcnair Yellowsquares
unlimited research solutions McNair yellowSquares is one of the only full-service market and social research companies in Australia. Australian owned and operated, services range from design and consulting, through every conceivable research method, to reporting, presenting and dashboard delivery. McNair yellowSquares data-collection facilities included a large Sydney-based Computer Assisted Telephone Interviewing (CATI) centre, providing both outbound and inbound interviewing facilities, a face-to-face (CAPI) interviewing team, online research, as well as executive and qualitative research facilities. We have a tremendous team, where you will find at least people who are passionate about every part of your research solution. Call us now on +61 2 9966 9133 for a chat, or email us at solutions@mcnair.com.au The McNair yellowSquares Story The McNair story begins with the launch of modern Market Research in Australia, when Bill McNair initiated the first radio audience studies in 1934 and formally registered The McNair Survey in 1944. Through the 70’s and 80’s, McNair Anderson supplied the TV and radio ratings, as well as the national readership survey. McNair Anderson later became AGB McNair, before being sold to ACNielsen. Ian McNair, former CEO and owner of AGB McNair, was Executive Chairman of McNair Ingenuity Research for seven years. Sadly, Ian passed away on 30th October 2007. He will be greatly missed. McNair yellowSquares formed from the merger of McNair Ingenuity Research and yellowSquares on the 1st July 2017. The latest incarnation of the business is a full service market and social research organisation offering all forms of consulting and data collection. Australian owned and operated, McNair yellowSquares provides the security and confidence that every organisation needs from their research.
51 to 200 staff
Painted Dog Research
Painted Dog Research is a Market & Social Research consultancy with offices around Australia including Perth, Melbourne and Canberra. In its 17th year of operation, Painted Dog is one of the leading market research and data analytics consultancies in Australia.
11 to 50 staff
