Amaei

Portuguese Independent Music Trade Association. Member of IMPALA, WIN and Audiogest. Founded in 2012. Co-founder of Westway LAB and WHY Portugal. The Portuguese music scene has changed. The old paradigms of the music industry, such as we knew them, are not adapted to the new musician artists starting new careers in Portugal, at ever greater speed and frequency, in innovative and independent ways. In a way, the key word to understanding these new approaches to musical careers being built in different was is “autonomy”. Within that context, in the Portugal national scene, we see a crop of new independent artists and new independent labels throughout the entire country; from author’s editions, self-releases, to artist collectives and independent labels, the new generation follows no preset rules, utilizing present-day tools and technology to find their own space and their own public. The few intermediaries and the greater the creative freedom, the better. However, in this picture of new creativity and entrepreneurship, there arises the necessity to organize a common ground of interests to all this new generation, plural and autonomous that it is. Both on a national as well as international level, there are points of convergence and common interests to defend and stand up for, within the independent sector. This is AMAEI’s mission.