Archie Richards

Whether you're writing emails, web commentary, articles, or memoires, I make them sparkle. You save your readers time and effort by creating an unbroken line of understanding. Your readers can stop reading any time with no trouble at all. I help prevent this. Here are two of my writing rules: 1. Whether it's a phrase or a sentence, put the most important idea at the end and the second-most important idea at the beginning. Convey similar ideas with language that's constructed in parallel. The following disobeys both rules: A diet means that your next meal will be light. To get ready, you’ll go a little heavy in the current meal.(In the first sentence, the meal appears in the middle of the sentence. In the second, the meal appears at the end.) The following is a big improvement: A diet means you intend to go light in the next meal. To get ready, you pile on a little extra in the current one.(Behold, the humor springs to life!) Your first draft is likely to be inadequate. Keep working it. Write by rewriting.