Avenue Terroir

Avenue Terrior was established in 2007 by Christian Morenne when he recognized new trends and opportunities in the wine supply chain. Initially, Avenue Terroir focused on wine sourcing for major European retailers. Due to strong relationships with French producers, Avenue Terroir rapidly became a well-known sourcing partner able to secure large volumes on classic French appellations at the best possible price. In 2008 Avenue Terroir expanded its trade to the Emirates with a partnership agreement with Focus Brand Limited, a wine and spirit marketing agency based in Dubai. In 2012 Avenue Terroir set up a US subsidiary with permits and inventory to facilitate sales in the US.