Bateleur Brand Planning

At Bateleur, we are dedicated and passionate suppliers of comprehensive opinion-based research services. Our expertise spans both qualitative and quantitative methods, covering all aspects of the marketing mix, including segmentation, consumer needs, brand positioning, product development, pricing, business location, advertising and promotions, customer service, employee engagement, and supplier engagement. We employ face-to-face and online methodologies to suit each project's needs. Our target markets encompass consumers, SMEs, corporates, employees, and suppliers, primarily in South Africa, with experience across various African countries. We pride ourselves on crafting customised research solutions tailored to each client's unique requirements. We believe in bespoke, tailor-made approaches over generic solutions, ensuring that every project receives the attention it deserves. Our commitment to excellence extends to the design of both qualitative and quantitative research. High-quality data gathering is vital, and we excel in thematic content analysis to uncover deep insights from qualitative research. Additionally, we leverage advanced multivariate statistical techniques to reveal hidden insights in quantitative data. We are dedicated to helping our clients translate research insights into actionable business and brand development strategies. We strive to build exclusive, strategic relationships with our clients, positioning research as an important tool for their success while ensuring we remain dedicated to their unique needs. Philanthropy is a fundamental part of our business ethos. We support several causes, including Sea Rescue South Africa, Meals on Wheels, The Help-net Fund, The Little 5 Million Foundation, and provide ongoing graduate support to help them complete their PhD theses. Bateleur is proud to be a corporate member of the Southern African Marketing Research Association.