Directory · ZA
Market Research in South Africa
A register of firms and the professionals working at them in the Market Research sector based in South Africa. Browse the public index, then filter or export on Kipplo.
Companies
153 on file
Ipsos In South Africa
In our world of rapid change, the need for reliable information to make confident decisions has never been greater. At Ipsos we believe our clients need more than a data supplier, they need a partner who can produce accurate and relevant information and turn it into actionable truth. This is why our passionately curious experts not only provide the most precise measurement, but shape it to provide True Understanding of Society, Markets and People. To do this we use the best of science, technology and know-how and apply the principles of security, simplicity, speed and substance to everything we do. So that our clients can act faster, smarter and bolder. Ultimately, success comes down to a simple truth: YOU ACT BETTER WHEN YOU ARE SURE First listed on the Paris Stock Exchange: July 1, Total revenues in 2024: 2,440.8 million euros Presence in 90 markets Full-time employees: ≃ Clients around the world:+ 50 million interviews conducted in 2024, of which 2/3 million online.
501 to 1000 staff
Plus 94 Research Pty Ltd
Plus 94 Research is a market research company that is so unique in its thinking and vision it is set to significantly enhance the service experience of clients. We are committed to providing actionable market research solutions to our customers achieved through uncompromising professionalism, commitment and integrity. We are dedicated to providing research studies and business intelligence gathered through scientific research processes and methodologies. Our clients are guaranteed services that are delivered honestly, accurately and professionally. We provide an array of market research services in South Africa and Africa, ranging from survey conceptualisation, design, recruitment, fieldwork, data processing, research analysis to interpretation.
201 to 500 staff
Frontline Research Group
Frontline Research Group is a full-house research facility, which focuses on the emerging markets that drive the economy of Africa. Having worked on this dynamic continent since 1996, we have accumulated a vast amount of experience and more importantly, we have an understanding of the nuances of African culture, trade and business. We have some of the largest global businesses, and household names, as our clients and we have conducted research and provided solutions for them in both the modern and the informal market sectors. Our particular expertise lies in trade research, with an emphasis on emerging markets and bottom end trade, however we are able to offer a wide range of research solutions. Coupled with our GIS capabilities, Frontline Market Research is your strategic partner in Africa. We provide the right research support and insights that can be actioned both tactically and strategically. We have walked the streets, driven the roads and hiked the bush to conduct market research in 28 countries in Africa, and are constantly expanding our footprint. It is our continent and our home. Frontline Market Research is both ESOMAR and SAMRA accredited. For further enquiries please contact Vaughan on +27 86 0407 I info@frontlineafrica.com Frontline Market Research - providing Analysis, Insights and Direction.
11 to 50 staff
Ydx Youth Matters
Our award-winning work supports businesses, brands and policymakers in making informed, future-focused decisions. Whether for campaigns, talent strategies, policy development or brand positioning, we combine deep insights with meaningful engagement strategies to help you stay relevant, responsive and results-driven. Our proprietary research methodologies and activation models are purpose-built for the youth market and have been tested at scale, delivering measurable impact, sustainable outcomes and clear ROI? • Deep expertise in youth behaviour, culture and influence • Strategic support for marketing, HR, policy and innovation teams • End-to-end delivery from insight to implementation • Evidence-based, measurable impact built into every engagement : • Global Communication Best Practice Awards (Nestlé, Clover, Nokia, Capri Sun) • Selected youth agency representative at the Global Nutrition Safari with WHO • Winner of the Innovative Agency Award at the Asian Brand Summit • Speaker at the Global Youth Forum (India), Beyond Sport Summit, and Sports Industry Summit (Johannesburg) • Regular contributor to national youth market discourse on South African radio At YDx, we don’t just study youth - we champion their role in shaping the future. Let us help you connect with them in ways that matter.
1 to 10 staff
Bmit Bmi Techknowledge
BMIT is a research and consulting firm based in Johannesburg, and has a specific focus on providing information and advice to organisations that wish to transform digitally or those who wish to compete in the highly competitive technology industries. BMIT was established in 1990, and has successfully completed over 2500 research and consulting projects for blue-chip clients - a feat unequalled by its peers - as well as published hundred of reports on cutting-edge technology industries. BMIT has extensive breadth and depth of knowledge in a wide range of technology areas, and is seen by many of our clients as being a critical partner to helping them develop their strategic and technological roadmaps for the future.
11 to 50 staff
Executrac
Executrac’s main goal is to assist our customers to achieve higher sales volume and market share through better retail execution. The Executrac team are retail research and RTM specialists with a specific understanding of emerging markets. We have a national footprint and we cover all channels. Our aim is to assist our customers in achieving execution excellence in trade through relevant retail solutions based on sound insights.
51 to 200 staff
Fernridge Solutions
Founded in 2002 by Stephen Walters and Sybrand Strauss; Fernridge Solutions Pty Ltd is a research consulting firm based in Johannesburg, South Africa.From the start, our focus has been on the African continent, and our services include demographic studies, retail consulting, retail expenditure potential estimates, site evaluation, gap analyses etc. Over the past 12 years the organisation has grown substantially and is well positioned for further growth through innovation and partnerships.Our practical angle on analysis is backed by exclusive data and high-end technology. We deliver a unique service to our clients through understanding their business, marketplace and customer needs. Fernridge is a subsidiary of Capital Eye Investments(formerly The UCS Group Ltd). In 2015 Fernridge established a partnership with the Ebeltoft Group, a leading global retail firm. Bringing together insight from local retail markets around the globe, Ebeltoft Group conducts global research and trend studies that provide our retail experts with the latest insight and developments. This partnership will allow Fernridge Solutions expand its reach to international status.
11 to 50 staff
Neural Sense Pty Ltd
Neural Sense™ is a neuromarketing company. We conduct cutting edge market research using neuroscience, such as brain monitoring; eye-tracking and biometric technologies. Our services include Advertising Testing; User Testing and Shopper Research. Neural Sense™ enables brands to measure, understand and affect human emotion and behaviour. The importance of Neuromarketing lies in its ability to scientifically assess emotional processes that are subconscious and implicit, thereby providing access to richer & less biased insights than traditional research techniques. So isn’t it time to emote your brand with the science of Neuromarketing?
1 to 10 staff
Consulta
A trusted Market Research partner that helps clients understand and map their stakeholder environment by utilizing industry leading internationally recognized scientific research methodologies that distil knowledge and convert data into valuable actionable insights. In an ever changing business environment, our goal is to help clients with the dynamism that meet (or deliver value beyond) their customers’ expectations.’
51 to 200 staff
Apex Market Research
Apex MR is a traditional market research firm specializing in customer and employee relationship management, market research and strategic consulting. We use analytics to form actionable insights
1 to 10 staff
Bubblegumclub
BUBBLEGUMCLUB is a cultural organisation, founded by Jamal Nxedlana and Lex Trickett in 2015. Consisting of a Digital Publication, a Creative Agency and Bubblegum Foundation a non-profit initiative, BubblegumClub empowers cultural vibrancy across these silos, staying at the forefront of cutting-edge cultures with innovative ideas, technologies and approaches. With access to state-of-the-art image-making equipment, software and a diverse creative team, we leverage a range of resources and tools to achieve our objectives. By effectively navigating the evolving creative landscape, BubblegumClub ensures its impact resonates both locally and globally. For organisations, institutions and brands who would like to to collaborate with us, drop us a mail at info@bubblegumclub.co.za
11 to 50 staff
Bureau Of Market Research Pty Ltd
The Bureau of Market Research (Pty) Ltd (BMR) operates as an independent market research entity within the University of South Africa (Unisa) Corporate Group structure. Based on industry demand the BMR was established in 1960 and transformed into a wholly owned subsidiary of Unisa Enterprise (Pty) Ltd in 2019 to optimize its business functionality. The sustainable business of the BMR is deeply-rooted in ethical, scientific, intelligent, innovative, high quality, accurate, reliable, unbiased and inclusive market research practices that are collectively applied in a practical and strategic style to generate custom-made, one-stop modern market research intelligence optimally impacting on business and societal transformation. RESEARCH SCOPE • Demographic • Economic • Business • Market Intelligence • Household wealth • Behavioural & Communication • Youth • Consumer neuroscience SPECIALIZED SERVICES • Qualitative and quantitative research • Observation research • Longitudinal and cross-sectional research • Neuroscience biometrics • Macroeconomic modelling • Diagnostic analyses • Structural equation modelling • SQL database programming & research training Access to BMR products and service is available via membership subscription or commissioned research. For more information visit our website at Like us on Facebook - Follow us on Twitter - https://twitter.com/ResearchHubBMR1 CONTACTS: Prof Deon Tustin (CEO)- deon.tustin@bmr.co.za Ms Madeleine Goetz - madeleine.goetz@bmr.co.za
11 to 50 staff
Field Africa
a single contact point for market research in Africa
11 to 50 staff
Field Agent South Africa
Simply put, Field Agent connects businesses that need work done with on-demand workers looking to make a little extra money. We crowd source the smartphones of workers across South Africa and seven other countries to equip brands, retailers, and other businesses with fast, accurate retail information, and shopper insights.
1 to 10 staff
African Response
At African Response, we pride ourselves on being a leading full-service market research agency with a special focus on the low to middle income market segment. Our team comprises experienced researchers, analysts, and strategists who bring together a wealth of knowledge and expertise. We understand that each market is unique, and our localized approach ensures that we capture the nuances and intricacies that drive consumer behavior and market trends across Africa African Response is not just a research agency; we are your strategic partner in growth. Our insights empower you to make informed decisions, seize opportunities, and overcome challenges. Whether you are looking to enter new markets, optimize your product offerings, sharpen you communication messaging or enhance your customer experience, we provide the knowledge and guidance you need to succeed We believe in the power of data to transform businesses. Our approach is rooted in-With extensive experience, we bring a deep understanding of local cultures, languages, and market dynamics- Leveraging the latest research technologies and methodologies, we provide innovative solutions that deliver accurate and reliable insights- Our clients are at the heart of everything we do. We work closely with you to understand your goals and tailor our services to meet your specific needs- We adhere to the highest ethical standards in research, ensuring confidentiality, integrity, and respect for all participants. Our comprehensive suite of services is designed to provide actionable insights that inform decision-making and drive business success. We specialize in both qualitative and quantitative research methodology with a focus on the ow to middle income market segment. Join the conversation and stay updated with the latest market trends and insights from across Africa. Let's shape the future of the people of South African, the South African markets and the broader African markets together.
11 to 50 staff
Bateleur Brand Planning
At Bateleur, we are dedicated and passionate suppliers of comprehensive opinion-based research services. Our expertise spans both qualitative and quantitative methods, covering all aspects of the marketing mix, including segmentation, consumer needs, brand positioning, product development, pricing, business location, advertising and promotions, customer service, employee engagement, and supplier engagement. We employ face-to-face and online methodologies to suit each project's needs. Our target markets encompass consumers, SMEs, corporates, employees, and suppliers, primarily in South Africa, with experience across various African countries. We pride ourselves on crafting customised research solutions tailored to each client's unique requirements. We believe in bespoke, tailor-made approaches over generic solutions, ensuring that every project receives the attention it deserves. Our commitment to excellence extends to the design of both qualitative and quantitative research. High-quality data gathering is vital, and we excel in thematic content analysis to uncover deep insights from qualitative research. Additionally, we leverage advanced multivariate statistical techniques to reveal hidden insights in quantitative data. We are dedicated to helping our clients translate research insights into actionable business and brand development strategies. We strive to build exclusive, strategic relationships with our clients, positioning research as an important tool for their success while ensuring we remain dedicated to their unique needs. Philanthropy is a fundamental part of our business ethos. We support several causes, including Sea Rescue South Africa, Meals on Wheels, The Help-net Fund, The Little 5 Million Foundation, and provide ongoing graduate support to help them complete their PhD theses. Bateleur is proud to be a corporate member of the Southern African Marketing Research Association.
1 to 10 staff
Citizen Surveys
We are a South African research company that specialises in large-scale, national quantitative and qualitative research studies. Our work is underpinned by rigorous scientific methods and produces data and insights that can be trusted. Over the past two decades, Citizen Surveys have visited over a million households to discover the daily world experienced by our citizens – who they are, how they behave, and what they think and believe. These research insights help to reveal social, economic, political and consumer trends. Ordinary citizens are consumers of services, products, brands, government programmes and communication; they are the customers of businesses and government and the driving force behind decisions that form strategy. It is essential to have a deep understanding of how citizens think and behave; as the best strategic plans are rooted in insight and fact-based information on a market, community or an electorate. We have implemented over 300 research projects for a diverse array of clients including government departments, international development agencies, local and foreign universities, national and international brands. Most of our work comes from client referrals – testimony to the quality of our work and the value we provide our clients. Reach out with us. Reach the people you need to know. For more information go to:
11 to 50 staff
Field And Insights Africa
Field and Insights Africa is a growing market research firm specializing in panel-based research methodologies. We provide high-quality data and actionable insights to help businesses make informed decisions. Our expertise spans consumer research, market segmentation, brand tracking, and product testing, enabling our clients to navigate an evolving market landscape. With a strong commitment to data integrity and research excellence, we leverage advanced methodologies and a diverse panel to deliver accurate, reliable, and timely insights. Whether you're looking to understand consumer behavior, test new products, or refine your market strategy, Field and Insights Africa is your trusted research partner.
1 to 10 staff
Gmt
Behavioural economics research and consulting for small businesses within South Africa, primarily the Western Cape. Based in Cape Town but willing to travel.
1 to 10 staff
Instant Grass International
Real Insight, Real People, Real Time. Instant Grass International is a consumer collaboration agency. We help our clients know and understand their consumers on an intimate and emotional level. We use a series of proprietary tools that enable our clients to integrate their consumers into their business. This enables them to make decisions based on human insight instead of simple data points.
11 to 50 staff
Iqbusiness Insights
IQbusiness Insights (formerly Genex Insights) is a leading Market Research and Customer Experience Management company with a firm focus on leveraging their leading research technologies and methodologies to deliver faster, better and more affordable insights to their partner companies than any other provider.
51 to 200 staff
Opinion Solutions
We bring brands closer to consumers. Using multiple mobile research engagement platforms, we ask consumers about their needs and product experiences from awareness to first purchase and beyond. We facilitate brand conversations and reach consumers wherever they are: in real-world hubs, online, mobile or tucked away in subscription databases. We ask stimulating questions to solicit opinions and test brand assertions against consumer beliefs and opinions, generating real insights that let you tweak campaigns and make data-backed business decisions. Our approach to modern consumer research is based on four key pillars. Firstly, our research model is entirely consumer-centric – we engage with contemporary consumers and listen more than we talk. Secondly, our approach is agile and interactive. Our platforms include 3D and Augmented Reality product engagement surveys and instant social media panel links. We leverage the power of mobile research technology to lower costs and enable brands to be more proactive and faster at responding. Our surveys – whether ad hoc or part of ongoing panel programmes – are tailormade to meet the needs of brands. Crucially, they put the consumer front and centre, establishing trust that is vital to obtaining authentic responses. Opinion #IMO has the local knowledge required to identify when and where people will be most receptive to research approaches, whether in high footfall locations or online. We are not afraid to challenge brand assertions and defy conventional assumptions. This results in real insights into how brands, products and services are perceived by consumers. Our ability to have conversations lets us understand attitudes to even taboo subjects, providing the in-depth answers that brands need to make better business and market-entry decisions.
1 to 10 staff
Plus 94 Research
Plus 94 Research is a market research company that is so unique in its thinking and vision it is set to significantly enhance the service experience of clients. We are committed to providing actionable market research solutions to our customers achieved through uncompromising professionalism, commitment and integrity. We are dedicated to providing research studies and business intelligence gathered through scientific research processes and methodologies. Our clients are guaranteed services that are delivered honestly, accurately and professionally. We provide an array of market research services in South Africa and Africa, ranging from survey conceptualisation, design, recruitment, fieldwork, data processing, research analysis and interpretation. Plus 94 Research is a member of various market research groups such as SAMRA, PAMRO, ESOMAR and AIRON.
1001 to 5000 staff
The Consumer Insight Agency C.I.A
For 27 years, the CIA has been listening to, & connecting with people in their real-life environments, where your brands live (or die), delivering a 360° view of the consumer experience. We use an ethnographic research methodology and live by the mantra "A desk is a dangerous place from which to view the world". We spend time having one on one conversations with people, wherever it is that they are interacting with your brand – an un-scrubbed, in the moment, real world experience driven by the consumer. We give the consumer the agency to frame their ideal world and we channel these conversations to fuel strategic thinking, inspire innovation, develop brands, plan portfolios, test concepts or solve your brand problem. We have steadily grown over the years, having built long standing relationships with brands such as Coca-Cola, Diageo, Woolworths, British American Tobacco, Heineken, Johnson & Johnson, Mondelez, Rhodes Food Group and Nedbank to name a few.
11 to 50 staff
