Blue Yarn Media

Blue Yarn Media helps lean B2B SaaS teams accelerate growth with digital marketing. Many startup B2B marketing teams are small, but have big goals. One person (maybe two) doing the work of five. Building campaigns, chasing leads, reporting on ROI, and trying to keep Sales happy. That’s why we help you activate and optimize your digital marketing campaigns, without adding to your tech stack or prolonging onboarding. Our framework, From Dark to Lite™, gives you clarity across the funnel. We connect the dots between channels, content, and conversions so you have deep visibility into which campaigns, ads and landing pages are working, what’s not, and what to do next. If you need to prove results faster (and sleep better at night), we’ll help you get there with account-based marketing (ABM) campaigns that make your marketing visible, and measurable without relying on expensive technology like 6sense. Our From Dark to Lite™ framework is a proven 5-step system that helps you: 1⃣ Focus targeting on high-fit accounts 2⃣ Align messaging and offers to buyer stage 3⃣ Activate campaigns across search, social, and display 4⃣ Capture meaningful engagement signals (not just clicks) 5⃣ Support Sales with insight that doesn't change their workflow We become part of your team, bringing nearly 20 years of experience running campaigns for global brands like Microsoft and Salesforce — and for startups like Matterport, Intercom, Cohesity, ITRenew, and Cascadeo. What you get: Clear, channel-specific campaign plans Copywriting that follows industry best practices Consistent reporting across platforms, including through your CRM Know what’s working and what needs to be optimized Campaigns that support Sales, not overwhelm them with new tools An ongoing and evolving roadmap for digital marketing growth If you're ready to get started with digital marketing - or to get more from your existing campaigns, Book Your Growth Diagnostic: