Heather Darab

Background

About Heather Darab

Your CEO wants results. Sales wants leads. You want a scalable marketing engine that doesn’t require new tech, a six-month onboarding cycle, or a leap of faith. As a B2B marketer, you’re under a lot of pressure to deliver on seemingly competing needs at warp speed - build a brand, align with Sales, drive real pipeline, and prove ROI - all while you work to research your ICP, generate content for them, launch organic and paid marketing, and continuously iterate. But you know it takes time to plan and execute B2B demand generation campaigns - time that you don’t have. The good news is that you CAN reach your ICP and ABM accounts with account-based marketing using platforms that aren’t built only for enterprise budgets. You can align with sales without asking them to change their workflows - and finally get traction that scales. That’s where I come in. I help stretched growth-driven B2B marketing leaders who are ready to scale campaigns launch lightweight, cross-channel ABM campaigns (ABM Lite)- without bloated tech, confusing data, or new Sales workflows. ABM Lite isn't just retargeting. It's a system of signal and intent-based targeting to proxy for your ICP on platforms where you can't just target job title and company industry. My approach is called From Dark to Lite™. It’s a repeatable 5-step system that simplifies audience targeting, messaging alignment, multi-channel campaigns, and reporting across Google, LinkedIn, Reddit and more. I do the heavy lifting on your marketing campaigns - from planning to execution to optimization. I drive strategy, ensure your measurement is setup for success, and regularly surface insights. Together, we’ll capitalize on the wins, iterate quickly on areas that need improvements, so you'll finally have campaigns that deliver the results you need. What makes this different? I don’t just run ads. I become part of your team. I turn fractured efforts into a clear, repeatable system that drives results and builds trust with Sales. You won’t need to ask Sales to log into a dashboard, change their process, or “just trust the data.” Instead, you’ll have strategic insight, transparent reporting, and campaigns that prove their value. Examples of Campaign Results: • 64%+ improved SQL conversion rates • 81%+ higher CTR when matching right message, right audience, right time • Higher engagement from ABM accounts & ICP • Reduce wasted ad spend across platforms Ready to move from “best guess” to From Dark to Lite? Let’s chat about the challenges you're facing: