Bread & Butter Research & Strategy

Bread & Butter began in 1997 as a partnership between Rob Mason and Margo Cashman Our philosophy has been consistent since that time To understand what really matters to people, and to translate this into commercial opportunity This blend of research and strategic consulting has become our trademark Most of our clients have been with us for 10 and sometimes 15 years - a result of our contribution to their commercial success. Bread & Butter have 3 areas of specialisation 1. Innovation - especially in the form of product development - with a track record of commercial success, and an extensive range of thinking tools 2. Positioning - blending consumer research with strategic thinking to put brands and businesses in positions of strength 3. Communication - decades of experience in utilising consumer feedback in the development of outstanding creative work Honestly, our website is the best way to get a sense for who we are, and what we do.