Brightway Data

Brightway Data empowers non-profit healthcare organizations with intelligent predictive patient screening. Our predictive model, Census Match, identifies overlooked populations of donors with a high propensity to donate based on behavioral indicators. Brightway's services are tailored for healthcare fundraising and we believe that hospital foundations must evolve beyond wealth as an indicator for giving. Our approach expands outreach and allows more community members to support a foundation’s mission. We understand that community health initiatives and health equity start with allowing more patients to participate and become stakeholders in the hospital foundation’s success. We optimize fundraising efforts, strengthen donor relationships, and drive positive change in healthcare services for the benefit of a community. What sets Census Match apart from other wealth screening technology is that it is built on a foundation of healthcare data, ensuring an in-depth understanding of patient census intricacies. Our advanced platform guarantees secure data processing, meeting the highest security standards required by HIPAA and stringent security assessments. Unlike other generic fundraising research tools, our purposefully designed data offers exclusive insights for hospital foundations. With a focus on healthcare fundraising, we provide unique pathways for community health initiatives, major gifts, and grateful patients. Our personalized approach and expertise help identify high-potential donors while saving on transaction fees and streamlining prospect promotion.