Colometrix Gmbh

Colometrix offers unprecedented analytical solutions for color cosmetics companies. We are leveraging accurate color measurement for category analysis in color cosmetics. This new approach removes existing pain points, pushes the boundaries of analytics and enables systematic sales growth: 1. We generate digital swatches which can be integrated and combined with excel offtake data. This makes shade analysis really easy. We classify products into shade families & segment the category by color to systematically detect assortment gaps. This enables you take more factbased business decision when defining assortments, allocating space for shade families in beauty bars or on displays and when planning promotional activities. We help you compare product colors, describe differences and use color values as reference for your production. Due to subjective perception of colors it is difficult to describe and compare colors without a proper framework. We offer this in our online color distance analyzer for cosmetics products and our online swatch archive. We generate color-fast banners to help you display your assortment online using the correct color.