Curious Brands

Based in India, Curious Brands is an investment vehicle to support innovative and creative new ideas and help bring them into life. After spending closer to 2 decades on 3 different continents, Aruj Singla, a seasoned management consulting executive started Curious Brands as a way to explore new trends, find new growth areas and learn fast. The company partners with people with complementing skills and capabilities to venture into a new trajectory and grow. Aim is to have a mid-risk systemic portfolio of businesses. The company follows the cycle of boot-strapping, establishing, rapid-scaling and capital re-structuring. Investments start small but quickly scale up as needed to support the growth in right course of direction. Utilizing diverse backgrounds and skills of its members, the company selects, analyzes and targets multiple industry verticals for investment activities. A few sectors we are highly interested and active in are : Retail, Hospitality, Technology products and Services.