Aruj Singla

Background

About Aruj Singla

As a seasoned Indian-Australian professional with over 19 years of global leadership experience, I specialize in helping businesses grow, differentiate their brands, and navigate complex transformations. My expertise lies at the intersection of strategic marketing, digital transformation, and growth strategy, with a proven track record of driving success for Fortune 500 companies and global investment firms across industries like Technology, Healthcare, Consumer Goods, Financial Services, Retail, Government, and Energy. Key Expertise Areas: Brand & Growth Strategy: Crafting and executing brand positioning and go-to-market strategies that empower companies to stand out in competitive markets and achieve sustained growth. Digital Transformation: Leading businesses through digital innovation and customer experience transformation, ensuring they stay ahead in a rapidly evolving landscape. M&A and Investment Advisory: Guiding M&A activities from deal origination to post-deal integration, with a focus on maximizing value and achieving growth objectives. Customer Engagement & Retention: Developing customer-centric strategies that enhance engagement, build loyalty, and drive revenue growth. Program & Change Management: Executing large-scale transformation programs with an emphasis on operational efficiency and organizational agility. Currently, I am a part of the Strategy and Growth Leadership team at Persistent Systems. My role involves leading high-stakes growth discussions and strategic initiatives that deliver measurable results. I am a certified PROSCI® Change Management Practitioner, OKR® Practitioner, and have advanced training in Finance and Investing by CFI® & CPA® Australia. My educational background includes a technology degree, an MBA from Duke and Melbourne Business School, and a work-in-progress PhD in Strategic Marketing. Beyond my corporate endeavors, I’m passionate about mentoring startups with disruptive ideas and guiding young professionals to reach their full potential. In my free time, you’ll find me behind a camera, on a motorcycle, or enjoying music—interests that keep me grounded and inspired.