Customer-Led Forget The Funnel

We're the only operator-led consultancy that unifies positioning, messaging, and product growth strategy. Many teams are stuck right now: slowed or inconsistent growth, unclear or outdated positioning, fragmented tactics. The problem isn't ideas (there's no shortage of those) it's that you're missing the foundational intel that tells you clearly and confidently who you serve, how they make decisions, how to position and message your product, and what actually drives predictable customer LTV. How we work: We run rapid strategic sprints (4-6 weeks) combining expert-led customer research with actionable positioning, messaging, and solutions to your very real growth challenges. Teams walk away with clarity on their high-LTV customer, aligned messaging, exactly what to fix first and how to fix it. Learn more here: https://customerled.com/sprints Who we are: Customer-Led is led by Gia Laudi, co-author of the best-selling book Forget The Funnel and co-creator of the Customer-Led Growth™ framework. Our senior team delivers done-for-you exec-level product marketing—no handoffs, no long retainers. Learn more here: https://customerled.com/about Results we've delivered: 100% increase in free-to-paid conversion 300% increase in "north star" feature adoption 94% increase in website signups 50% reduction in customer churn Trusted by EverCommerce, UserVoice, Postman, Bitly, Fullstory, Linktree, dbt Labs and 200+ other product-led SaaS companies. Learn more: customerled.com - The Forget The Funnel book (and podcast) helps founders, GTM and product teams stop guessing, and take a more systematic approach to growth. The book: https://forgetthefunnel.com/customer-led-growth/book More about Customer-Led Growth: forgetthefunnel.com/customer-led-growth/ For event, community organizers and podcast hosts, please see: https://forgetthefunnel.com/media-kit