Data-Adviser Ivo Bock

Maximizing Value in Market Research Negotiations FMCG clients typically renegotiate their market research contracts every 3–5 years. Meanwhile, research agencies continuously refine their strategies, making it increasingly difficult to compare providers and secure the best terms. This is where Data-Adviser comes in. I specialize exclusively in market research contract negotiations, ensuring my clients stay ahead of industry trends and leverage the most effective negotiation strategies. With 20+ years of experience at NielsenIQ, I bring deep expertise and an independent perspective to FMCG and retail companies. Whether on a global, regional, or local level, my goal is to streamline negotiations, optimize contract conditions, and help you achieve your strategic objectives. I work alongside your negotiation team, guiding departments efficiently through the entire process—so you can focus on what truly matters: driving business success. My experience – your advantage. Let’s connect and discuss how I can support your next negotiation!