Design Society

Design Society is a new culture hub which is established by China Merchants Group and Victoria and Albert Museum(V&A). Its identity lies in its capacity to combine, connect, cross-fertilize and, by doing so, transcend cultural territories and boundaries as we know them. It is many things, and at the same time it is clearly a new thing that requires its own name to go beyond the sum of its parts: hence Design Society. V&A“” As an innovation agenda, Design Society aims at developing relevance for the creative industries in the Pearl River Delta, and to provide a prestigious and major design platform to stage interaction between the design culture of China and the world. Design Society, by actively pursuing opportunities for design in society, and by its manifold match making activities between design talent and industries, design disciplines and societal issues, hopes to contribute to elevating the quality of life and the positive transformation of contemporary lifestyles. Continuing the pioneering spirit of Shekou, focusing the innovative drive of China Merchants, demonstrating the collaborative mindset with the V&A, and experimenting with new culture formats right at the opening, we are confident that ‘Design Society’ will become synonymous to the way we bring all the above together in a new unique institution. V&A More than the sum of its parts. Design Society.