Djadjaplanet

Waste management is the first small step towards ecological transition and responsible consumption. 75% of French people have doubts when they recycle due to confusing rules, hence making recycling mistakes. Helping consumers and in the 1st place youngsters on how to start clean with this 1st step in partnership with the private and public sectors would engage the whole ecosystem in a virtuous cycle. Consumers would promote local reemployment options in the platform, FMCG companies would push more eco-friendly products to replace the ones about to be thrown, Town Halls could send reminders on the bulky waste day. DjadjaPlanet is a geolocalized mobile Game that helps generation Z reduce their green gap, starting by adopting waste sorting habits. A Pokemon-go with an ecological transition purpose. There are 1,3 Bln youngsters between 15-24 living in cities. Our strategy to reach the 80% of them that are climate concerned is to attract the 92% of them that are gamers. And thrive in the growing mobile market (+12% YoY) with our unique phygital gaming application. We are a family business with all the basic competencies to build a video game start-up : Business, Technical, Artistic, Viral Marketing. Our vision is to help Generation Z reduce the green gap. 50% of our crew belongs to this generation, the last one who can slow down global warming before it’s too late.