Dondersteen Media

Dondersteen Media; for getting ahead with transmedia, seriously! Working on Transmedia strategy for advertisers, broadcasters, telecom. Transmedia Lab 2011. Getting from inception to an executed transmedia project in 6 steps. The business of transmedia. How transmedia can hit multiple hot buttons simultaneously with several audiences: Tools- The art of world creation: Building transmedia story worlds - Catch me if you can: Using touchpoints to design relevant experiences to your audiences - Audience Engagement Planning: Leveraging on the art of understanding your audiences - Trailblazing: Mediaplanning reinvented for going from attention to relations - Transmedia production: Leveraging production activities across platforms- Social TV: second and third screen audience engagement