Encore Performance Marketing, Llc

Founded by Peggy Ballard—a former high-tech marketing executive with 30+ years of experience—we combine strategic marketing expertise with career strategy services to position people and organizations for their next chapter of growth. We partner with Fortune 500 executives, startup founders, mission-driven organizations, and professionals at every stage of their careers—from young graduates launching into the workforce to middle managers and highly skilled individual contributors such as engineers. Whether preparing an EVP for their first board role, positioning a CEO for investor engagement, or helping an early-career professional step into leadership, we translate complex experience into compelling accomplishments that open doors. Our marketing advisory work helps organizations build compelling brand narratives, go-to-market strategies, and executive communications that inspire action. Whether launching a product, aligning teams, or shaping a leader’s public voice, we deliver messaging that connects and drives results. What We Do • Executive messaging & internal communications • Strategic marketing & go-to-market planning • Brand storytelling & leadership visibility • Career transitions, resumes, executive bios, and job search strategy • LinkedIn & digital presence development • Employee engagement communications (all-hands, internal newsletters, etc.) • Marketing team advisory: process design, enablement & execution Who We Serve We work across industries—from tech and telecom to healthcare, media, and public service. Clients include Google, SAP, Deloitte, IBM, Verizon Wireless, CommScope, Cognizant, Ciena Networks, Clearleap (IBM), NextNav, Technetix, SQUAN, MaxLinear, Zirrus One, HeritageWerks, Edelman PR, Fuseideas, A&E Networks, and Children’s Healthcare of Atlanta.