Faeroes

FAEROES (pl. noun) also written Faroes; pronounced /‘fɛərəʊz / as in ‘pharaohs’. See also: Faroe Isles or Faroese. A collection of 21 basalt islands in the North Atlantic. In 1932, this self-governing community gave their name to the British shipping forecast location between Southeast Iceland and Fair Isle. Known as the ‘land of maybe’ it is not uncommon to experience all four seasons in one hour. Faeroes combines the optimism of the future with a romantic nostalgia for the past. These conflicting sentiments are expressed through limited collections of British made rainwear and outerwear, products of paradox that attempt to bring the user closer to nature whilst simultaneously shutting out the elements. Inspired by the Shipping Forecast and our nation's relationship with the weather, the brand explores ideas of Britishness, belonging, and uncertainty in the changing times ahead. Rain later. Good.