Fair Indigo

Let's change the way we think about our clothes. By choosing a fair-minded and thoughtful alternative to disposable 'Fast Fashion’. Timeless, well-crafted clothing that's organic, ethically produced, and will endure beautifully for years. OWN LESS, LIVE MORE Happily – a growing number of people are turning away from "fast fashion" and toward the philosophy of quality over quantity. Embracing a timeless, minimalist wardrobe endures beautifully beyond this season’s “must have” trends. We design for people who want a satisfying long-term relationship with what they wear and who take pride in what it stands for – fashioning a better future for the world and its people. Where It All Started- Small family business are increasingly rare in apparel making, but husband and wife team Javier & Elsa stand apart as one of the finest. From Cajamarca, Peru's Dairyland (kindred spirits to us Wisconsinites), they grow their own organic Pima cotton, run their own small-batch sewing workshop in Lima, and serve as a hub for dozens of tiny knitting cooperatives – who, without their assistance, would struggle to get their products to market. Why Peru- There is no better place on earth to make clothing. The quality of Pima cotton and alpaca is unmatched - it’s sustainable, long-lasting, extremely soft. Then there are the people of Peru - some of the happiest, friendliest, and most generous people you'll ever meet. On top of all that goodness, their apparel making skills are legendary – handed down through generations, literally from the time of the Incas. There are thousands of workers here able, willing, and happy to make your clothes. They just need the chance to do so. Fairly Made- When fashion is done right, everyone can do well: consumers, businesses, farmers, garment workers, and the earth we all share. Fair Indigo clothing provides the means to a happy, healthy life for all involved in its production. Change your Clothes. Change the World!