General Fruit Srl

General Fruit was founded in 1988 as a natural evolution of "Lochis Liqueurs and Syrups." It is a 100% family-owned company, now in its fifth operational generation. General Fruit serves as the parent company of General Fruit Holding, a group of production and distribution companies strongly focused on their respective markets. We have a great commitment to innovation, environmental sustainability, and product development that aligns with evolving market trends. Since 1988, our company has specialized in producing high-quality fruit products. Our diverse range includes syrups, concentrated juices, cocktail preparations, tea concentrates, 100% concentrated lemon juice, toppings, soft drink preparations, and a wide array of complementary solutions. Discover our business unit, Polot 1882! We operate across various sales channels, primarily targeting Horeca, Vending, OCS Coffee Shops, Home Retail, Specialized Retail, Pharmacy, Industry, and International markets. Our approach encompasses a comprehensive 360-degree development strategy, involving continuous research, innovation, investments, meticulous supplier and raw material selection, customer care, and a keen focus on market evolution and changing consumer preferences to stay ahead of emerging trends. In Italy, our sales network consists of 11 representative agencies with 30 agents serving three main channels: FOOD SERVICE - Catering and Catering (60%), BEVERAGE (25%), and G.D. & D.O.(15%). General Fruit excels in partnering with clients to study and develop private label solutions tailored to their specific requirements. We are experiencing robust growth in foreign markets, with a presence in over 50 countries across five continents.