Good Joe

Good Joe was founded on the belief that commercial enterprise and social responsibility are a powerful combination in making a positive impact on our communities. We sell premium British made T-shirts and Polo shirts and we're keen to make it easy for people to shop more thoughtfully and make a difference as they buy. As well as manufacturing in the UK we give back in the UK through our ‘Buy One, Give One’ commitment. For every shirt purchased, we donate a new item of clothing to a local charity. We’ve supported 3 charities including St.George’s Crypt in Leeds, which tackles the problem of homelessness in the local community and the Mid-Yorks NHS Trust which supports the Dignity in Care initiative. We’ve also donated to Sharewear in Nottingham which operates on the same basis as a food bank but provides clothing for vulnerable people. The ‘local’ aspect is central to our values, both from an ethical production standpoint and in our charity. It’s about community; a collective endeavour of supplier, retailer and customer where we can all take responsibility for supporting and improving our home environment. Our strapline is ‘Wear a Difference’. We know a T-shirt won’t change the world but for now we hope the thought process behind it can provoke a different narrative for how we shop, and in time we’d like to do more.