Icaniwill Ab

It all started with a post-it note. ICANIWILL was born from Gustaf Ollas’ determination to make ends meet during his university studies. He blogged about his passion for the gym, and in 2009, he put a post-it note on his bathroom mirror with the words ”I CAN I WILL” to remind himself to work hard and focus on his goals. After finishing his studies, he pursued his dream of starting a company in the workout industry and created ICANIWILL. Today, we are one of the fastest growing sportswear brands in Scandinavia and a well-established company in the area. Just as the words ”I CAN I WILL” motivated Gustaf to push himself and dream big, ICANIWILL now continues to motivate and encourage others around the world to work hard and embrace their potential. We also work with well established retailers like Stadium, Zalando, Intersport, SATS and other big players. Make sure to follow us on social media: Instagram: TikTok: Facebook: