Kelly Herrick

I’m a Creative Consultant developing strategies, concepts, and narrative for experiences in the heritage, culture, and social sectors — shaping the vision, strategy, and story behind imaginative guest experiences. After more than 30 years in the creative industries, I now run my own independent practice. I specialise in turning complexity into clear creative direction: developing concepts, narratives, and experience strategies that connect people, place, and purpose. My work spans museums, heritage sites, leisure, and cultural destinations — anywhere imagination meets real-world impact. I’m at my best at the front end of a project: defining the big idea, crafting the story world, and creating the foundations for meaningful, memorable experiences. Alongside my consultancy, I’m also an artist and creative wellbeing practitioner exploring how creativity can inspire connection, wellbeing, and change. If you’re working on something that needs clarity, imagination, and emotional power — let’s talk.