License To Pr

An award-winning independent PR and communications agency creating behaviour shaping campaigns for the world’s biggest entertainment and commercial lifestyle brands. We’re an effective full-service agency that pairs audience intelligence with commercial and media trends to deliver behaviour shaping campaigns and measurable commercial impact. We specialise in crafting compelling narratives and building authentic connections between brands and their audience. We have built substantial long-term equity with high-profile clients including Warner Bros. Discovery, NBC Universal, DreamWorks, Hasbro, Paramount, WildBrain, Sony, BBC Studios and Penguin Random House. We have a strong track record of nurturing new and niche brands, promoting content releases, launching and relaunching properties in celebration of milestone anniversaries and supporting licensees and licensing agents. Established in 2007, our ambition was to create an agency that was responsive to the seismic changes in content distribution and consumption, product innovation, social media and retail. We are committed to a progressive company culture that has seen us proactively pivot and adapt to maximise development opportunities for the agency and our clients in an ever-evolving media landscape.