Louise Oshea
License to Pr Founder & Head of New Business at License To Pr
Based in London, United Kingdom
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Seniority
Other
Department
Other
Location
London
Industry
Public Relations and Communications Services
Company size
7
Contact information
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l•••••••@licensetopr.co.uk
Phone
5 credits+44 ••• •••• ••••
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Background
About Louise Oshea
I am the founder of License to PR, an award-winning independent PR and communications agency creating behaviour shaping campaigns for the world’s biggest entertainment and commercial lifestyle brands. I also lead the new business programme and a happy team who are committed to delivering outstanding service and exceptional results. Established in 2007, we have built substantial long-term equity with high-profile clients including Warner Bros. Discovery, NBC Universal, DreamWorks, Hasbro, Paramount, WildBrain, Sony, BBC Studios and Penguin Random House. We have a strong track record of nurturing new and niche brands, promoting content releases, launching and relaunching properties in celebration of milestone anniversaries and supporting licensees and licensing agents. I am a creative and realistic media strategist. I offer counsel based on exceptional industry knowledge and a genuine interest in consumer trends and behaviour change. I am at my best when working in collaboration with our clients to develop communication strategies that help brands to reach their full commercial potential whilst retaining their authenticity. I am skilled at unearthing news hooks and making complex organisations media friendly. Specialities: Content, consumer products, corporate PR PR strategy developed in-line with franchise plans and marketing themes Creativity firmly grounded in ROI Expert client counsel and industry knowledge Copywriting Budget and P&L Management Contact e: louise@licensetopr.co.uk p:+44 (0)7932 389 992
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