Loyalty & Reward Co

Loyalty & Reward Co is a leading loyalty consulting firm that designs the world’s best loyalty programs for the world’s best brands. From our offices in New York, London, Sydney and Melbourne, our dedicated team of loyalty experts have delivered real success stories for over 120 companies globally, across every major industry. Our data-driven and customer-focused loyalty programs are designed to generate customer acquisition, spend, retention, advocacy and market share, adding meaningful value to clients and their customers. Our obsession for loyalty is what defines us. At Loyalty & Reward Co, we never stop engaging with and studying loyalty programs, loyalty psychology and loyalty industry trends. We are constantly challenging ourselves to deliver and demonstrate value in everything we do. We literally wrote the book(s) on loyalty 'Loyalty Programs: The Complete Guide'. Now in it's 2nd Edition, the book provides a comprehensive global view of all aspects of loyalty programs, is supported by over 170 case studies and delivers a set of ground-breaking principles for loyalty program design and optimisation. We help our clients succeed by providing end-to-end services and expert insights across six key areas: Design: We design the world’s best loyalty programs Implement: We implement the final program design Operate: We operate and optimise loyalty programs for success Audit: We audit and improve existing loyalty programs Innovate: We are loyalty innovators, ahead of new trends Educate: We educate the world’s loyalty professionals Some of our specific services include loyalty program designs, data capture and analytics strategies, technical solutions including platform recommendations and tender process management, financial modelling, reward partner sourcing and new industry trend advisory (e.g. Web3 Loyalty). For more information, visit our website at