Media Research Hub

Media Research Hub is a single-source media and consumer research, aiming to facilitate media mix modeling and media planning by providing comparable data for over 400 Bulgarian and international media channels. Every 3 months (i.e. 4 times per calendar year) we survey 1 people aged 16-74 to find out the media they use, their shopping habits and their general outlook on life, media and advertising. The data is national representative of the online population in Bulgaria in terms of age, gender and geographical area. We aim to have a completely fresh (unduplicated) sample of 1 people for every 4 waves. The data pool we present to the market comprises of the last 4 waves of the survey, equal to a sample of 4 unique people representing a population of 3 828 296 Bulgarians. Our data helps media, advertising agencies and businesses to increase their understanding of specific audiences in terms of their media consumption and media preferences, shopping habits and lifestyle statements. This data is available for various audiences, designed to include criteria like: age, gender, geographic location within Bulgaria, presence of kids in the household, education background, working status, personal income and others.