Nam Coffee

Nam Coffee is the first Vietnamese craft coffee importer and roaster based in Los Angeles. Born in the highland city of Pleiku, founder and Vietnamese immigrant Vince Nguyen sources beans directly from coffee farms like those prevalent in his hometown. Newly launched in 2022, Nam Coffee is Nguyen’s love letter to all the places he’s lived — the Central Highlands, Saigon, and California — and the coffee culture he grew up with from a young age. Nguyen first found his love for coffee at age 12, when he began working at his mother's street side coffee cart in Saigon. Now, he's created a brand that spotlights the traditional as well as the modern tastes of Vietnamese coffee.