Pedestrian Group

Back in 2005, a world-first ‘Plastizine’ (DVD magazine, for the uninitiated) began cropping up all around Australia. It was called PEDESTRIAN.TV. After taking the internet by storm and resonating with Aussies in an entirely new way, PEDESTRIAN.TV graduated from a single digital publication to the home to the strongest media brands creating culture for young Aussies across the broadest platforms. We are PEDESTRIAN.TV, VICE, Refinery29, The Chainsaw, Gizmodo, Lifehacker, Kotaku, Openair Cinemas and PEDESTRIAN TELEVISION. This starts with Australia’s largest youth focused teams of journalists who understand the trends and topics that make their distinct audiences seen. Our partnerships and production teams provide award-winning client solutions to Australia’s biggest and most innovative advertisers, driven by insights and unfiltered creativity. Entertainment to cooking, dating to gaming, beauty to bitcoin and beyond; we are wherever young Aussies are. We are the voices not in the business of culture, but actually in culture.