Pinnacle Performance Group Inc

The Elephant In The Room: Advertising sales people have a really, really hard time securing new business meetings. That's the bottleneck and there's a bunch of reasons for it. So most of the time they end up chasing ad agency RFP's, leaving awkward voicemail messages, and taking people to lunch that have no real decision making authority or interest in buying. For decades now the industry has tried to fix this problem with various versions of the "consultative" or "customer focused" sales approach that teaches sellers to ask great questions, uncover needs, and build solutions collaboratively with the client. All of which is great I suppose if you can actually secure meetings with qualified prospects in the first place. But let's be honest - account executives aren't getting the meetings are they? Certainly not enough of them and not with the right people. Fortunately, there's a solution for this. The Pinnacle Performance Group teaches advertising sales professionals how to use the Internet, Social Media, and other simple marketing tools to attract qualified sales leads in a sustainable and scalable way. Lead generation solves the new business problem for media companies and the ROI problem for advertisers. But it requires work and a different mindset than what most traditional media sellers are used to. That's where we come in. Visit PinnaclePositioning.com to find out more.