Planman Marcom

PLANMAN STARS (SPORTS MANAGEMENT)| ROCK CONCERTS | AD FILMS | AD AGENCY | DAILY INDIAN MEDIA (dailyindian.com)| POWER BRANDS (Global Events)| ICPAR (PR & ACTIVATION)| ICMR (Market Research)>>Started Planman Stars as an SBU in 2008, to cater to the Sports Management needs as IPL got launched & sports became big in India! Became one of the top players in the segment in no time and Introduced some of the most innovative branding and advertising tools for clients. Planman Stars brought in innovative advertising on Indian TV through the launch of Virtual advertising — continuous addition of digitized imageries during live TV broadcast— for the first time in India. Planman Stars managed multiple cricket tournaments around the globe and partnered with Indian Cricket Team as well as IPL teams for their sponsorship needs. In 2010 as a part of Planman Stars and Arindam Chaudhuri bought the Delhi Franchise of i1 Super Series (also known as Indian Racing League) which eventually got shelved. In 2011, gave the entire business away to the heads who were managing it and they started ITW which is now the leader in the Sports Management in India!>>Started the Advertising & Activation Agency, Marcom with Ad Guru Aleque Padamsee on board! Did some amazing advertising & activation work for leading corporations of India!>>Amongst many ad films, Marcom has made ad films with Sachin Tendulkar (Directed personally by Dr. Arindam Chaudhuri), Katrina Kaif & Bipasha Basu >> Organised rock concerts across states in India of AIR SUPPLY, MLTR, BONEY M amongst many others >>Started Daily Indian Media as an SBU by taking over the legacy of Planman Media and consolidating it under dailyindian.com >>Started Power Brands as a strategic brand strengthening & consulting tool for corporates!>>Started One of India’s leading PR agencies, ICPAR >>Started One of India’s leading MR agencies, ICMR