Dheeraj Kumar

Background

About Dheeraj Kumar

Over 10 years of experience in the media industry. Knowledge of the procedure of media management. In-depth knowledge of media buying. Develop and implement media strategies in support of organisational and campaign aims in partnership with the relevant campaign managers. Develop and distribute releases to the full range of media outlets including national, suburban and regional TV, radio and print and proactively seek media opportunities that support the organisation’s and campaign objectives. Evaluate and report on the reach and impact of media activities through regular media monitoring and contribute copy to campaign evaluations. Create and maintain media contact lists, liaise with individuals and media outlets and develop and manager relationships with key media partners including outlets, PR agencies and contractors. Liaise with existing celebrity spokespeople (or their managers) and assist in the recruitment of new talent 6. Coordinate the development, production and distribution of audio-visual materials (TV & Radio CSAs), web-based advertisements and other broadcast media materials. Support campaign and organisation spokespeople through the development of media messaging, briefing notes and act as a media spokesperson when required. In consultation with relevant campaign managers, oversee the development and running of campaign launch and media sites. Manage the day-to-day activities of the media team and directly supervise the work of the Media Officer and any volunteers and interns working in the team. In collaboration with the Executive Team and Campaign Managers, oversee the development of organisational communications such as the Planet Ark website and Annual Report. Ensure the implementation of Equal Employment Opportunity (EEO), Occupational Health and Safety (OH & S); and public liability requirements are met on all projects. Any other duties as directed by Management.