Prime Time

Prime Time | Beer. But Better. Brewed for the Better You At Prime Time, we're redefining what beer can be. Born from the desire to enjoy great-tasting beer without compromising a balanced lifestyle, we craft award-winning beers that are: PRIME TIME Low in calories Low in carbs Gluten-free and vegan Award-winning flavour at 4.2% ABV Innovation is in our DNA. We introduced the world's first caffeine-infused lager, Lager+, delivering a refreshing buzz with 50mg of natural caffeine, before launching our Lager and IPA - all award-winning in taste, low calorie and gluten free. You can pick up Prime Time at Waitrose and more than 450 pubs nationwide. Prime Time is partnered with Seven Clean Seas, removing 4.2g of plastic from the world's oceans for every can or bottle sold.